The Oakland A's were at the bottom of the list reported by Forbes, with an average audience of just 18,000. For comparison, the New York Yankees, which play in the country's biggest market and have one of the biggest followings in the sport, had an average of about 300,000 viewers this year, leading the league.
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The decline was surprising, because the series featured two big-market teams, the Boston Red Sox and Los Angeles Dodgers.Īggregate data for locally televised games is unavailable, but local viewership is significantly lower than the 1.07 million viewers ESPN had for its nationally televised games. Ratings fell 23% for the Fall Classic, as an average of 14.3 million viewers tuned in for the five-game series this year. However, baseball's marquee event, the World Series, didn't experience the same boost. time zones to see.Īccording to Nielsen (NYSE: NLSN), the audience for ESPN's games this year rose 2% from 2017 to an average of 1,074,000. Finally, the National Basketball Association has largely been ascendant, appealing to a younger and more global audience than the other two major sports, but this year the league saw its marquee player, LeBron James, flee to the West Coast to join the Los Angeles Lakers, meaning his games might air too late for some in other U.S. In baseball, the major leagues are confronting an aging fan base and complaints that the sport, which rose to prominence during the radio era, is too slow for viewers in the age of the smartphone. The National Football League is still trying to bounce back from a series of negative publicity events, including player protests that President Trump has drawn attention to, and safety concerns after a rash of ex-players committed suicide after being diagnosed with CTE, a brain disorder caused by multiple concussions. However, the major sports are undergoing their own transformations. That's a boon not only for the broadcast and cable networks, but also for advertisers who know they can get a reliable audience that's generally willing to sit through commercials to see what happens next in the game. Continued abuse of our services will cause your IP address to be blocked indefinitely.At a time of transition in the television industry, sports has been one of the few types of programming that can command millions of viewers at a time.
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